As of my last update in September 2021, the Local Falcon tool is an independent third-party tool designed to provide Google My Business (GMB) analytics specifically related to local pack rankings. It allows businesses to gain insights into how their GMB listing performs in local search results based on different locations.
Here's how you can use Local Falcon to analyze GMB performance:
Accessing the Tool: Visit the Local Falcon website and sign up for an account. Depending on the tool's updates and changes, you may have access to a free trial or a subscription plan with different features.
Entering Your Business Information: Once you're logged in, enter your business name, address, and other relevant details. You can specify the keywords or search terms you want to track in local search results.
Selecting Locations: Choose the specific locations or areas you want to analyze. Local Falcon will simulate searches in those areas to determine your GMB listing's position in the local pack.
Generating Results: After setting up your preferences, the tool will generate a heatmap showing the potential visibility of your GMB listing in the selected areas. The heatmap will indicate the average rank of your listing for the specified search terms.
Interpreting Results: The heatmap will show color-coded areas, with green indicating higher rankings and red or orange indicating lower rankings. This visualization helps you understand how well your GMB listing is performing in various locations.
Analyzing Trends: Over time, you can track changes in the heatmap to identify trends in your GMB listing's local pack performance. This information can help you adjust your local SEO strategy to improve visibility in specific areas.
It's important to note that third-party tools like Local Falcon may have limitations and are not officially affiliated with Google. Google's algorithms and features can change, which might impact the accuracy and effectiveness of external tools.
Screenshots Showing One of My Ranking Campaign
As of 2021, I don't have specific information about Local Falcon's updates or new features that might be available in 2023 but I proof of screenshots showing one of my ranking campaign (Please check on images attached herewith).
(Names are blurred due to NDA (Non-Disclosure Agreement)
Therefore, it's recommended to visit the Local Falcon website or reach out to their support team for the latest information on their tool's functionality and capabilities. Additionally, always cross-reference data from third-party tools with insights from Google My Business directly for a comprehensive view of your GMB performance.
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