Introduction
Search engine optimization (SEO) is the practice of improving the visibility of a website or other online resource in organic search results. It can also refer to all activities undertaken toward achieving such success. The term "SEO" was first used in 1991, by Danny Sullivan at Google.
Technical SEO
Technical SEO is the foundation of all search engine optimization. It covers everything from making sure your website is easy to navigate, to ensuring that it loads quickly and can be accessed across multiple devices.
SEO is a process that helps websites rank higher in search engines by working with them so they’re more likely to show up when someone searches for specific terms related to your business or industry. In order for this process work, you need technical knowledge about how algorithms work, how different types of content affect rankings (and vice versa), how hackers try to manipulate them by changing links or pages or using bots instead of real people doing things manually on sites like Google Analytics (GA).
Technical SEO requires patience—it takes time before you see results because there are so many factors involved: each algorithm change makes everything shift again; there's no guarantee what will happen next month but hopefully nothing too drastic either way!
On-Page SEO
On-page SEO is the most important part of your SEO. It's what you can control, and it's what Google will use to determine how much authority you have in a particular niche.
Here are some tips for on-page optimization:
Use a good page title (the one under the dot). The page title should be unique, human readable and relevant to your content. It should also be simple enough that people can read it without being distracted by ads or other links on the page. If you're having trouble coming up with ideas for titles, try using this tool from Moz or BuzzSumo to see if there are any patterns about which words tend not only appear frequently in titles but which ones tend not appear at all (which would make sense since these tools are designed specifically for this purpose).
Meta descriptions work similarly; they provide additional context about content so users know what they're looking at before clicking through into an article/video etcetera...
Off-Page SEO
Off-page SEO is also known as link building. It’s the process of acquiring links from other sites that are related to your website. This can be done through guest posts, press releases and article directories.
Social media marketing involves posting relevant content on social networks like Facebook, Twitter and LinkedIn in order to generate traffic back to your site.
Content marketing refers to creating quality content that will help attract potential customers or clients because they share it with their friends/followers on social media platforms such as Facebook groups or forums (also known as influencer marketing).
SEO Content
Content is king, and content is the most important part of SEO. It’s what gets people to click on your site and keep them there long enough for you to get more traffic. Content is what builds your brand, creates trust, and makes you memorable in search results.
Keyword Research and Analysis
Keywords are the words or phrases that you want to rank for. You can use Google AdWords Keyword Planner to find keywords, but there are many other tools available.
For example, if you're trying to rank for "snow removal," a good tool would be Google Trends because it shows how often people search for specific words over time.
If your site targets snow removal as a keyword but doesn't show up in this data stream (or if it does and still isn't getting any traffic), then maybe your SEO efforts need improving!
There are 4 elements that compose the whole of SEO.
Technical SEO is the process of making your site accessible to search engines. It includes things like:
Spelling and grammar checker tools
JavaScript errors that prevent crawlers from reading your content, such as broken links or 404 pages
Making sure you have a valid robots.txt file that tells search engines how to access your website (and therefore not index it)
Conclusion
It is a whole of 4 parts. There are 4 elements that compose the whole of SEO. It is important to understand each one and know how they work together in order to reach your goals efficiently.
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