As of my last update in September 2021, Google My Business (GMB) is a powerful tool for businesses to manage their online presence and increase visibility in local search results. While I don't have real-time data, I can provide some general optimization tips for Google My Business that may still be relevant in 2023:
Accurate Business Information: Ensure all your business information, such as name, address, phone number, and website, is accurate and consistent with what's listed on your website and other online platforms.
Category Selection: Choose the most relevant business category to help Google understand what your business offers. Be as specific as possible.
Compelling Business Description: Write a compelling and concise business description that includes relevant keywords related to your business. This helps with SEO and gives potential customers a better understanding of what you offer.
High-Quality Photos and Videos: Add high-quality images and videos that showcase your products, services, and the overall ambiance of your business. This can entice potential customers to visit.
Customer Reviews and Responding: Encourage your customers to leave reviews on your GMB listing. Positive reviews can improve your reputation and attract more customers. Respond to both positive and negative reviews professionally and promptly.
Business Attributes: Take advantage of the attributes feature in GMB to highlight specific offerings, such as free Wi-Fi, outdoor seating, or wheelchair accessibility.
Google Posts: Utilize Google Posts to share updates, offers, events, and news about your business. This helps to keep your listing fresh and engaging for users.
Local Citations and Backlinks: Improve your local SEO by obtaining citations from other reputable websites and building quality backlinks to your website.
Regular Updates: Regularly update your GMB listing with any changes to your business information, hours, or services to keep it accurate and relevant.
Insights Analysis: Use the insights provided by GMB to track user interactions, search queries, and other metrics to gain insights into your audience and how they engage with your listing.
Remember that GMB guidelines and features may change over time, so it's essential to stay updated with the latest changes and best practices from Google. Keeping your GMB listing optimized and engaging can help you attract more local customers and improve your online presence in 2023 and beyond.
You can also visit my Google My Business - SEO Maniac - How to Optimize Google My Business in 2023
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